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How do you deal with people who ask you to fix their computer?

Hello.

Almost every person that deserves the title of being a programmer as faced the problem of persons that do not even remember the mere existence of those professionals, unless they have serious problems in their computer or some other IT related problem.

May be my post will be considered off-topic, but I think it is a very important question. As Joel Spolsky says, IT guys are not Asperger geeks, and they need social life like everybody. But the people that is always asking for favors from us, can ruin deeply our social and personal life. I could experience this by myself.

This fact as generated articles like http://www.lifereboot.com/2007/10-reasons-it-doesnt-pay-to-be-the-computer-guy/ and http://ecraazul.wordpress.com/2009/01/29/o-gajo-da-informatica-de-a-a-z/ (I received this one in my mailbox. It is in Portuguese, but I believe it is translated from English). Basically the idea is to criticize people that is always asking us favors.

It is even more annoying if you are person very specialized in some subject and a person asks you a completely out-of-that-context question. For example, you are a VBA programmer and somebody says you to that his/her Mobile Internet Pen stopped to work five days ago and needs your help to put it working again.

When you go to a doctor to fix your legs, you don't go to an ophthalmologist. You go to an orthopedist. And you pay. I don't how it works in other countries, but in Portugal being a doctor is so an overvalued job, that they earn very much money and almost nobody asks them free favors.

So, my question is: what kind of social barrier (or whatever else) do you use to protect yourself from that situation?